Nestled deep in the heart of Provence is Château Miraval, where world-class wines which have been at the forefront of the premium rosé revolution for fifteen years are crafted from the estate’s unique land.
Nestled deep in the heart of Provence is Château Miraval, where world-class wines which have been at the forefront of the premium rosé revolution for fifteen years are crafted from the estate’s unique land.
Though it’s hard to pinpoint the exact origins of rosé, we know it has a lengthy history which spans right back to ancient Greek and Roman civilisations. At the time, many red wines would have shared a hue with today’s rosés, but by the sixth century BC the Phocaeans had brought grape vines from Greece to France – including Provence, widely regarded as the home of rosé – and were soon deliberately creating the earliest known rosé blends. But despite this long history, rosé remained in the shadow of its more established red and white counterparts until the early 2010s, a period now dubbed as the start of the rosé revolution. During this time, global wine watchers began to see the shift in both critics’ and consumers’ tastes and in the UK, the rise in rosé sales started to outpace that of red and white, as its versatility, style and taste became more widely appreciated. In short, it might have taken some time to get there, but rosé wine now commands the attention it truly deserves, thanks to a couple of premium producers who led the charge.
Miraval is widely regarded as one of those producers. Though wines have been crafted at Château Miraval for hundreds of years, 2008 heralded the start of a new chapter for the estate, when it was bought by Hollywood royalty Brad Pitt. After searching for a partner to bring his winemaking aspirations to life, he began working with fifth generation winemaker Marc Perrin, of the Perrin family, one of the leading wine-producing families in France, and their shared vision to produce exceptional rosé has cemented Miraval’s reputation around the world. The first vintage release of Miraval Côtes de Provence Rosé in 2012, sold out within hours of going on sale and has been credited with helping to fuel the rapid rise of premium Provencal rosé. Since then, Miraval wine has continued to be met with critical acclaim – in May this year France’s Le Figaro Magazine named it the most desirable Provence rosé in the world.
With such a unique setting, it’s no wonder the estate produces such incredibly special wines. Tucked away in its own private valley in the ancient village of Correns – France’s first entirely organic village – Château Miraval is in the heart of Provence and steeped in history. The site was first inhabited in pre-Roman times, and throughout its life has served as a monastic practice, a home to members of the French court in the fourteenth century and, fast forwarding to the 1970s, a musical sanctuary for artists when previous owner, the French jazz pianist Jacques Loussier, opened Miraval’s first recording studio there. Today, Pitt and Perrin remain united in their passion for the arts. In 2022, the recording studio was redesigned and reopened as a state-of-the-art residency studio, once again offering an inspirational space for recording artists. Miraval’s land is nurtured organically, without the use of herbicides, pesticides or chemicals, to craft Miraval rosés from a blend of red grapes – Cinsault, Grenache and Syrah – and the white grape Rolle (sometimes known as Vermentino).
The ancient dry stone-walled terraces, which have been there since the 1820s, provide a protective place for the vines to thrive in the limestone and clay soils. With average altitudes of around 350m, their elevation achieves the much-needed balance of light and temperature with cool nights balancing out warm days, and preserving the grapes’ delicate aromas and acidity. Once they have reached maturity, the grapes are hand-picked – exclusively in the morning, to ensure their freshness and purity – and hand-sorted, before the winemaking process begins, blending tradition and modern techniques. Surrounded by lakes, forest, herbs, lavender fields and olive groves, the estate’s stunning landscape provides the perfect setting for winemaking and offers peace and tranquility for all those lucky enough to experience it.
Together, the Pitt and Perrin families continue to push the boundaries of Provence rosé with their shared vision of producing modern classics worthy of the estate’s rich past. 2019 saw the first launch of Muse de Miraval Provence Rosé, a celebration of the château’s unique terroir, with grapes taken from the oldest and best parcels of Grenache and Rolle on the estate and blended specifically to age. Meanwhile, the Miraval St Victoire iteration, explores the terroir of smaller areas within Provence and, most recently, they partnered with another multigenerational winemaking family, the Peters, to create the only champagne house solely dedicated to rosé – Champagne Fleur de Miraval. Miraval shows us why Provence has such a fantastic reputation for winemaking and has helped to redefine how we view premium rosé. Though we might have traditionally connected rosé with balmy summer weather, as a refreshing drink to be savoured in the garden, we’re beginning to understand that our enjoyment of it shouldn’t be limited by the seasons. Though we can’t deny that it goes hand-in-hand with a barbecue or summer soirée, it’s also a year-round choice, with unlimited potential when it comes to pairing it with our favourite foods, from salmon and charcuterie to lamb and duck. Ultimately, to fully appreciate rosé’s potential, we should celebrate it as we do our favourite reds and whites.